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Decision Analyst

Delhi, National Capital Territory of Delhi

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Key information

Date live Apr. 15, 2024

Business Area Barclays UK

Area of Expertise Analytics

Contract Permanent

Reference Code 90384815

Marketing at Barclays

Marketing is for ambitious professionals who want make their mark and do something very special to help transform Barclays UK. Never content with mediocre, we always aim to be the first and the best. We’re very creative and well-versed in the latest digital marketing techniques, intuitively guiding the business and our brand on what customers want, now and for the future.

We’re driven by a desire to understand, not just people, but society. One in two adults in the UK are Barclays customers, and we want to turn the wide world of finance into experiences everyone can grasp. By tuning into how diverse our communities are, how they think and make decisions, and what we can do to fix problems and improve their daily lives. Here, you’ll distinguish yourself by considering the complex and making it simple.

Job description

Job Title: Decision Analyst 
Location: Noida

About Barclays
Barclays is a British universal bank. We are diversified by business, by different types of customers and clients, and by geography. Our businesses include consumer banking and payments operations around the world, as well as a top-tier, full service, global corporate and investment bank, all of which are supported by our service company which provides technology, operations and functional services across the Group.

Risk and Control Objective
Take ownership for managing risk and strengthening controls in relation to the work you do.

Working Flexibly

We’re committed to providing a supportive and inclusive culture and environment for you to work in. This environment recognises and supports ways to balance your personal needs, alongside the professional needs of our business. Providing the opportunity for all our employees, globally to work flexibly empowers each of us to work in a way that suits our lives as well as enabling us to better service our customers’ and clients’ needs. Whether you have family commitments or you’re a carer, or whether you need study time or wish to pursue personal interests, our approach to working flexibly is designed to help you balance your life.  If you would like some flexibility, then please discuss this with the hiring manager, and your request will be reviewed subject to business needs

Hybrid Working

Structured hybrid role:    
At Barclays, we offer a hybrid working experience that blends the positives of working alongside colleagues at our onsite locations, together with working from home.  We have a structured approach where colleagues work at an onsite location on fixed, ‘anchor’, days of the week, for a minimum of two days a week or more, as set by the business area (or nearest equivalent if working part-time hours). Please discuss the working pattern requirements for the role you are applying for with the hiring manager. Please note that as we continue to embed our hybrid working environment, we remain in a test and learn phase, which means that working arrangements may be subject to change on reasonable notice to ensure we meet the needs of our business.


Introduction:

Deliver hypothesis-driven analysis to investigate key business issues relating to Barclays customers, markets, products and channels, and use this insight to drive the wider Retail and Business Bank’s agenda to create value for customers, colleagues, the community and the company

What will you be doing?

o    Identify performance trends, customer behaviours and commercial opportunities and risks through application of quantitative analytical skills
o    Undertake analysis to understand customer behaviour, product and financial performance to then help to maximise product performance, support product plans and drive key strategic initiatives with support from senior analytics colleagues.
o    Contribute to the design, test and build of complex information across multiple decision engines to identify causal links between customer behaviour and business opportunities and performance
o    Value added offers and services to customers to improve customer engagement
o    Design and implement a Customer Life Cycle Management (CLCM) program to improve customer service & brand experience, increase product penetration and control attrition
o    Production of regular performance monitoring across all marketing campaigns
o    Performance monitoring of models / scorecards 
o    Identification of  enhancements within agreed parameters to optimise performance


What we’re looking for:

o    Strong understanding of lending products from marketing, finance, risk and policy  perspective
o    Proficiency in  SAS and SQL, or other suitable statistical programming language
o    Knowledge of Credit Industry Product lines 
o    Knowledge of portfolio and customer dynamics
o    Masters in Statistics, Mathematics, Economics ,operational research field, CA, Engineer, MBA


Skills that will help you in the role:


o    Extensive experience in marketing analytics for retail lending portfolio
o    Knowledge of retail financial services & products
o    Aptitude for using statistical programming languages 
o    Awareness of the financial services industry
o    Knowledge of scorecard modelling techniques
o    Strong analytical, technical and/or statistical skills
o    Relevant experience in analytical industry
o    Strong tracking records in developing the best-in-class tools and models for large financial institutions 
o    Strong analytical background, data driven, results orientated

Where will you be working?
Noida


Be More at Barclays
At Barclays, each day is about being more – as a professional, and as a person. ‘Be More @ Barclays’ represents our core promise to all current and future employees. It’s the characteristic that we want to be associated with as an employer, and at the heart of every employee experience. We empower our colleagues to Be More Globally Connected, working on international projects that improve the way millions of customers handle their finances. Be More Inspired by working alongside the most talented people in the industry, and delivering imaginative new solutions that are redefining the future of finance. Be More Impactful by having the opportunity to work on cutting-edge projects, and Be More Valued for who you are.
Interested and want to know more about Barclays? Visit home.barclays/who-we-are/ for more details.
Purpose, Values and Mindset

We deploy finance responsibly to support people and businesses, acting with empathy and integrity, championing innovation and sustainability, for the common good and the long term.
Our values underpin everything we do: Respect, Integrity, Service, Excellence and Stewardship.

Respect
We harness the power of diversity and inclusion in our business, trust those we work with, and value everyone's contribution.
Integrity
We operate with honesty, transparency and fairness in all we do.
Service
We act with empathy and humility, putting the people and businesses we serve at the centre of what we do.
Excellence
We champion innovation, and use our energy, expertise and resources to make a positive difference.
Stewardship
We prize sustainability, and are passionate about leaving things better than we found them.

Our Mindset shapes how we take action, living by our Values, driven by our Purpose, always with our customers and clients at the heart of what we do; our Mindset is to Empower, Challenge and Drive.

Empower
Trust and support each other to deliver. Make decisions with those closest to the topic. Include diverse perspectives. Celebrate success and learn from failure.
Challenge
Question whether things can be done better. Use insights based on data to inform decisions. Be curious about how we can adapt and improve. Speak up and be open to alternative viewpoints.
Drive
Focus on outcomes. Deliver with pace. Be passionate and ambitious about what we do. Take personal responsibility. Actively build collaborative relationships to get things done.

Success profile

To be successful in Marketing at Barclays, you’ll need a few things. Curiosity is number one, but also a genuine excitement for what we can offer and what you can do here.

Qualities we look for: intuitive, analytical, creative, consumer focused

What you get in return

However high you rise at Barclays, we believe all our employees should receive a competitive package of core benefits flexible to you and your family’s needs. At Barclays, you’ll support our customers and clients, and we’ll support you with rewards that will genuinely make a difference.

Competitive holiday allowance

Competitive pay

Private medical care

Flexible working

Life insurance

Pension contribution

Income protection

Voluntary benefits

The Barclays Way

This is the spirit of Barclays. It’s why we exist, what we believe and how we behave. But most importantly, it’s how we make decisions, take action and get things done.

Learn more

Purpose

Working together for a better financial future.

Values

We believe great talent RISES. It acts with Respect, Integrity, Service, Excellence and Stewardship.

Mindset

We discover our full potential through our desire to Empower, Challenge and Drive each other.

We have an open and collaborative culture, where we share our ideas and allow creativity, curiosity and empathy to flourish – these attributes are critical to our success.

Noel Lyons

Chief Design Officer

The company values and culture, I stumbled into my career at Barclays but being part of an organisation that puts people in the centre I found so inspiring it made me want to stay.

Jen Hornsby

Service Design Principal

The Barclays brand has always resonated with me and it was my very first bank account that my nan opened for me! As it is a big company you can really have an impact on customers’ lives and make money more manageable for millions of customers.

Becky Oliver

Head of Future Design Strategy

Barclays impressed me with how much rigour they put in user research and the design process.

Raymond Thi

Senior Designer

More about working at Barclays