Digital Optimisation Manager - FTC

Join us as a Digital Optimisation Manager and take ownership of all digital optimisation initiatives across Barclaycard Payments’ website. This is a hands-on role where you will lead and execute data-driven testing and personalisation strategies, ensuring measurable improvements in customer journeys and conversion rates. Your hands-on expertise in Adobe Target will be central to success. You will design, implement, and analyse tests using Adobe Target and related tools, driving performance through continuous optimisation. In addition, you will coordinate an AEM team based in India, ensuring alignment and seamless delivery across regions. You will also oversee sprint planning and collaborate with stakeholders to deliver initiatives aligned with business objectives.

Key Responsibilities:

• Hands-on delivery of digital optimisation and personalisation using Adobe Target.

• Lead and manage end-to-end testing projects: ideation, setup, execution, and analysis.

• Drive data-led decision-making to improve conversion and customer experience.

• Manage team sprints and Jira boards, ensuring timely delivery of priorities.

• Collaborate with stakeholders across regions.

Essential Skills:

• Adobe Analytics: Strong analytical capability to run reports, interpret data and derive actionable insights.

• AEM (Adobe Experience Manager): Working knowledge of content management tools.

• Technical awareness: Solid understanding of digital technology and optimisation tools.

• Commercial acumen: Ability to link performance levers to business outcomes.

• Organisational skills: Proven ability to manage sprint plans, Jira boards, and multiple priorities effectively.

• Stakeholder management: Experience in managing diverse stakeholders and delivering high-quality service.

Desirable Skills:

• Strategic thinking: Ability to identify high-impact testing opportunities for maximum ROI.

• Innovation: Creative approach to ideating and implementing testing strategies.

You may be assessed on the key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen strategic thinking and digital and technology, as well as job-specific technical skills

This role is based in London or Northampton.

Please note this role is a 12 month secondment

Purpose of the role

To develop, implement, and manage digital marketing platform and channels, including the management of the website, social media channels and marketing technology platforms

Accountabilities

• Development and implementation of digital marketing strategies that aligns with the banks business objectives and are informed by market research, customer needs and competitive landscape.
• Collaboration with cross-functional teams, including product marketing, communications, and IT, to ensure alignment of digital marketing efforts with overall business objectives.
• Development of compelling and targeted content for various marketing channels, optimising of online content for search engines to improve organic search visibility and managing paid search campaigns for driving targeted traffic and conversion goals, as required.
• Analysis of data to make informed decisions and optimize marketing strategies, use of data analytics tools to measure and report on the performance of marketing campaigns.
• Management of marketing technology platforms, where applicable.
• Management and updating of digital marketing platform and channels such as website and social media channels, as needed.
• Development of compelling and targeted content for various marketing channels, inclusive of partner channels and assets, where applicable.

Assistant Vice President Expectations

• To advise and influence decision making, contribute to policy development and take responsibility for operational effectiveness. Collaborate closely with other functions/ business divisions.
• Lead a team performing complex tasks, using well developed professional knowledge and skills to deliver on work that impacts the whole business function. Set objectives and coach employees in pursuit of those objectives, appraisal of performance relative to objectives and determination of reward outcomes
• If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others.
• OR for an individual contributor, they will lead collaborative assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will identify new directions for assignments and/ or projects, identifying a combination of cross functional methodologies or practices to meet required outcomes.
• Consult on complex issues; providing advice to People Leaders to support the resolution of escalated issues.
• Identify ways to mitigate risk and developing new policies/procedures in support of the control and governance agenda.
• Take ownership for managing risk and strengthening controls in relation to the work done.
• Perform work that is closely related to that of other areas, which requires understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function.
• Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategy.
• Engage in complex analysis of data from multiple sources of information, internal and external sources such as procedures and practises (in other areas, teams, companies, etc).to solve problems creatively and effectively.
• Communicate complex information. 'Complex' information could include sensitive information or information that is difficult to communicate because of its content or its audience.
• Influence or convince stakeholders to achieve outcomes.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.