Marketing Analytics Manager

Join us as a Marketing Analytics Manager and step into a role where your analytical expertise and strategic mindset will directly influence how our PBWM (Private Banking & Wealth Management) marketing teams understand their clients, measure performance, and shape future growth. In this hands‑on, high‑impact position, you will design and deliver insight‑driven analytics, turning complex data into meaningful trends, behavioural patterns, and commercial recommendations that elevate decision‑making across the business.

As a Marketing Analytics Manager, you will bring clarity to large, complex datasets—building dashboards, modelling data, and developing automated reporting that helps the organisation move beyond manual processes. You’ll collaborate with colleagues across Marketing Automation, Digital Investor, Private Banking and other key channels, ensuring our marketing KPIs are measurable, actionable, and aligned to strategic objectives. Your work will play a critical role in shaping how data is used, helping senior leaders understand engagement patterns, optimise campaigns, and better serve clients.

This role offers the opportunity to work within a newly established, forward‑thinking analytics function—truly a greenfield environment. You will build structures, processes, and automation from the ground up, setting the strategy, defining best practices, and driving the evolution of marketing insights as the business continues to grow. You’ll own analytical development end to end, transforming raw data into clear, impactful insights that support confident, data‑led decision‑making.

To be successful as a Marketing Analytics Manager, you should have experience with:

• Using Python, SQL, Tableau and Salesforce to extract, clean and analyse large data sets
• Proven experience in financial services
• Turning data into clear explanations, patterns and actionable insights
• Building dashboards, automated reports and data models
• Improving data processes and helping teams move away from manual work
• Using AI‑based methods, automation tools or new analytical techniques
• Working with different teams to understand what questions need answering and why

Some other highly valued skills may include:

• Excellent presentation skills and the ability to explain insights in simple terms
• Good stakeholder management and the ability to adapt your communication style
• Ability to combine numerical insight with observations about client behaviour
• Experience helping build new processes or functions during times of growth
• Awareness of marketing measurement and how teams track performance

You may be assessed on the key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen strategic thinking and digital and technology, as well as job-specific technical skills.

This role is based in London.

Purpose of the role

To collect analyse, and interpret data through statistical and analytical analysis techniques to gain insights into customer behaviour, campaign performance and market trends to drive informed decision-making

Accountabilities

• Marketing data collection and gathering from various sources, including external/internal datasets, surveys, and social media.
• Marketing data cleaning and preparation, ensuring accuracy, completeness, and consistency and developing marketing data models and predictive analytics.
• Statistical and analytical analysis techniques to explore data, includes the use of descriptive statistics, inferential statistics, data mining, and machine learning algorithms.
• A/B testing and other experimentation methodologies to refine marketing strategies.
• Presentation of findings and insights to stakeholders, providing actionable recommendations for continuous improvement, using various data visualisation, such as charts, graphs, and dashboards to explain complex data in a manner fit for the required audiences.

Vice President Expectations

• To contribute or set strategy, drive requirements and make recommendations for change. Plan resources, budgets, and policies; manage and maintain policies/ processes; deliver continuous improvements and escalate breaches of policies/procedures..
• If managing a team, they define jobs and responsibilities, planning for the department’s future needs and operations, counselling employees on performance and contributing to employee pay decisions/changes. They may also lead a number of specialists to influence the operations of a department, in alignment with strategic as well as tactical priorities, while balancing short and long term goals and ensuring that budgets and schedules meet corporate requirements..
• If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others..
• OR for an individual contributor, they will be a subject matter expert within own discipline and will guide technical direction. They will lead collaborative, multi-year assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will train, guide and coach less experienced specialists and provide information affecting long term profits, organisational risks and strategic decisions..
• Advise key stakeholders, including functional leadership teams and senior management on functional and cross functional areas of impact and alignment.
• Manage and mitigate risks through assessment, in support of the control and governance agenda.
• Demonstrate leadership and accountability for managing risk and strengthening controls in relation to the work your team does.
• Demonstrate comprehensive understanding of the organisation functions to contribute to achieving the goals of the business.
• Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategies.
• Create solutions based on sophisticated analytical thought comparing and selecting complex alternatives. In-depth analysis with interpretative thinking will be required to define problems and develop innovative solutions.
• Adopt and include the outcomes of extensive research in problem solving processes.
• Seek out, build and maintain trusting relationships and partnerships with internal and external stakeholders in order to accomplish key business objectives, using influencing and negotiating skills to achieve outcomes.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.